Digital Marketing campaigns must have great strategies in place, or else there are high chances that you will be stuck midway. It is like, gearing up to explore a new city without
GPS— you will take the wrong turns that will result in frustration.
Generally, while planning a trip, we all set an itinerary to get the most out of available time and budget. Think of digital marketing the same way. You will have to propose a plan in the beginning so that you know that you are on the right track towards your destination.
In this article, you will go through the best strategies that are crucial for implementing a successful digital marketing strategy in 2020.
The power of Social Influencer Marketing – Influencers are prevalent all over social media and are considered as internet celebs. Brands are partnering with social media influencers to gain more traction.
Hence, marketers are looking forward to leading the game of digital marketing with the help of highly thriving influence marketing campaigns. Influencer marketing is a viable option in 2020 and will only rise in the future.
Emerging Technology – This year will bring several changes and advancements in the technology world. From the introduction of 5G technology to the implementation of AI, voice search, and big data. The ways how consumers engage with ads will change significantly.
Mobile usage will increase dramatically, and digital marketers must optimise everything on mobile devices. Voice search will expand, and developers should start making improvements for accuracy. Usage of connected TVs will increase, and therefore, video ads while streaming videos will work great.
Streaming Video Ads – 2019 was the year when videos used to get a good response, and it will only grow in 2020. There has been a considerable increase reported in digital marketing budgets. Advertisers go where their consumers are spending more time. A large number of consumers are expected to view ads in exchange for free content. Marketers observe that live video viewing has increased 3X on social media platforms like Facebook and Instagram.
Social Media stories are taking over – Social Media platforms are introducing the concept of posting stories. First Snapchat, then Instagram and Facebook, now Youtube has unveiled publishing stories in their format. These stories vanish after a while, and the function helps marketers to make the best use of FOMO(Fear of Missing Out). Social media stories are assumed to provide privileges to businesses. These include cost-effective ad solutions, reach a younger audience base easily, increased brand awareness, increased traffic by linking to your website, etc. Stories are also used by consumers to search for local businesses effectively.
Interactive content is the next game-changer – Almost 90% of consumers are looking consistently for more interactive content. Hence, marketers in 2020 should actively look forward to providing consumers with what they want. Using more quizzes and polls, shoppable posts, live videos, marketers like you can offer interactive content. Interactive content will cut through things that waste time, and visitors tend to spend more time staying fascinated. Such content types are highly shareable, comprehensive and have a high reach among the targeted audience.
Digital Marketing has to do with the overall user experience. If your consumers are not happy with your marketing campaigns, then they will not interact. Strategize to engage your consumers more and focus on maintaining the brand experience. Think holistically as a marketer as this is crucial to succeeding in digital marketing in 2020.
Use them in a way to efficiently connect with people around you. Post relevant blogs and load your pieces with information. Determine the impact and measure your efforts to know that your ideas are performing great. Ensure your content of all formats matches the search query.