“Service to others is the rent you pay for your room here on earth.” –said, Mohammed Ali.
When you give money to a charity you feel good, but sometimes you might think that you can do more than that. There can be a time when you don’t have money and time to support these charities, for that social media is the best. You don’t have money but you can help them by promotions on digital platforms.
In this pandemic when everything is shut down, social media blooming like every time. As public fundraising is not possible in the current situation, now social media is the best platform for this because you can connect to the donors online and you can also form your own digital fundraising campaign.
Here are three ways to support the charity through social media
Target the correct audience:
By adding your campaign on social media you can connect to a larger group. If you have not intended an audience for your charity organization, now is the time to do it.
It is not necessary to reach everyone everywhere for your social media campaign. First, decide your target audience, and then choose the platform that is best for them like (Facebook, Instagram, WhatsApp, or any other). After you connect with them personalize your communication as much as possible. Try to know your followers, what inspires them most this will help you to build a connection circle, and with that, your connection will grow. One of the examples is WE Charity a non-profitable organization that has been very active in posting its contents on social media, which helps people to connect from all over the world.
Develop a social media plan:
Social media promotion is a low-cost way to reach potential supporters and attract their attention. Social media sites like- Facebook, Instagram, and Twitter help you to connect with many people who are involved in your organization. You should plan your strategy first, like how to respond to the supporters, also provide the proper information on how you will use the donations, this declares your authenticity and will gain the trust of the public. Try to explain the plan to the board members of your organization, so that they should know how to cope-up with the different situations.
Display your achievements:
A charity campaign is not just about highlighting the future goals but you should also display the achievements you gain during the period. This positive behavior can help you to attract more potential supporters and will cover valuable media attention.
Marc Kielburger is the co-founder of WE Charity, with an active member of more than 1000 employees; they provide education and empowerment to young people. The organization is also supporting more than 3000 local and global causes by volunteering millions of hours of service with the help of genuine supporters.