{"version":"1.0","provider_name":"I See A Happy Face","provider_url":"https:\/\/www.iseeahappyface.com","author_name":"Wanda Meyer","author_url":"https:\/\/www.iseeahappyface.com\/author\/wanda-meyer\/","title":"Pay-Per-Click (PPC) - I See A Happy Face","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"6zu8ccEnnK\"><a href=\"https:\/\/www.iseeahappyface.com\/pay-per-click-ppc\/\">Pay-Per-Click (PPC)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.iseeahappyface.com\/pay-per-click-ppc\/embed\/#?secret=6zu8ccEnnK\" width=\"600\" height=\"338\" title=\"&#8220;Pay-Per-Click (PPC)&#8221; &#8212; I See A Happy Face\" data-secret=\"6zu8ccEnnK\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.iseeahappyface.com\/wp-content\/uploads\/2023\/06\/Pay-Per-Click-PPC.jpg","thumbnail_width":800,"thumbnail_height":533,"description":"An internet advertising approach in which an advertiser pays a publisher every time an advertisement is clicked. What exactly is Pay-Per-Click (PPC)? Pay-per-click (PPC) advertising is a form of internet advertising in which the advertiser pays the advertiser when the ad is &#8220;clicked&#8221;. PPC is also known as the cost-per-click (CPC) model. Pay-per-click ads are often served by search engines like Google and social networks like Facebook. Know more about Pay-Per-Click The most common platforms for PPC advertising are Google Ads, Facebook Ads, and Twitter Ads. How Does the PPC Model Work? Keywords are crucial to the pay-per-click strategy. Online advertising (also known as sponsored links) display in search engines, for example, only when someone searches for a term relating to the product or service being marketed. As a result, businesses that rely on pay-per-click advertising models study and analyze the keywords that are most relevant to their products or services. Investing in suitable keywords can result in more clicks and, ultimately, better income. The PPC strategy is thought to benefit both marketers and publications. The strategy is helpful for marketers because it allows them to sell products or services to a specific audience that is actively searching for related [&hellip;]"}