The goal of email hygiene is to maintain their email lists healthily and be productive. The goal is to get rid of all of the inactive and bad addresses that detract from the statistics and have an impact on delivery. Any smart marketer understands that if their emails do not reach their target recipients, they will be unable to sell their products. It doesn’t matter how much time and effort users put into marketing efforts if their emails don’t get delivered to inboxes.
Who chooses which emails are delivered and where they are distributed?
It’s entirely up to the email service providers to solve the problem (ESP). When they send out an email campaign, they get the same data as users: open and click rates, bounce rates, spam complaints, unsubscribes, and so on.
They utilise all of this data to determine whether their messages are real and relevant to their consumers, or if they are just another scammer who will end up in the rubbish bin or worse, blacklisted.
Their email deliverability is determined by the data they collect. If a user’s previous email campaign contained a large number of bounced email addresses, was rarely viewed or read by others, or was filtered as spam, they are the email addresses they should delete.
What does good email hygiene practice entail?
Users should scrub their lists regularly to provide the greatest possible email hygiene. Every six months is ideal, but it’s a good idea to repeat the same steps before each campaign they send.
Check their email deliverability –
Online email checkers will show users which parts of their email the ESPs have marked as undeliverable. The format, improper code, or too much spammy language in the body or subject line could all be factors.
Remove inactive subscribers –
ESPs search their lists for subscribers who haven’t opened or clicked on their messages in over 120 days. Users who can spot these ahead of time and remove them will stay one step ahead of the ESPs and retain their data in tip-top form.
Remove bounced email addresses –
Bounced emails are those that are never sent to their intended inbox. This could be due to a variety of factors, including the email address no longer existing, being disconnected from a server, being mistyped, fraudulent, throwaway, or being a spam address.
Remove any duplicates –
A subscriber will not appreciate it if users send them numerous copies of the same email, even if it is their fault for adding their address to their list many times.
To detect spam, email providers have become smarter and more complex. Machine learning algorithms are currently being used by many email service providers to decide inbox placement and delivery. When it comes to getting emails delivered to the appropriate spot, this implies having a clean list is essential. The overall email deliverability percentage will steadily fall if you continue to send emails to incorrect addresses.
Through the real-time network scan, email hygiene services companies assist protect user sender reputation by eradicating spam traps, honeypots, and moles. They also clean up their current data, curate their lists, and send relevant, responsive emails to their subscribers.