It’s necessary to support charitable organizations, programs, and initiatives, particularly if you own or run your own company. The great factor is that by doing so, you’re serving individuals that may in turn develop a trust and preference towards your company. There are many ways you’ll be able to give back: donating time, clothing, food, money, and even unpaid skilled services.
In today’s environment, social awareness is at the forefront of many businesses. Following charitable causes is more of a necessity for attracting consumers and employees. Where large corporations give substantial amounts of money every year to charities, it’s not uncommon for smaller businesses and individual donors to market causes they care about, too.
Supporting charity is one thing that a lot of executives take into account. As an example, Chicago’s Thomas Kane is one of the many executives who think it’s important to support organizations committed to unconditional generosity. Outside of his career, Kane is passionate about giving back and serves as President of Friends of the IDF; he also sits on the board of the Hippocratic Cancer Research Foundation.
Volunteering food, money, or time for events will get your company’s name on a leaflet and web site as a community-focused, philanthropic company. Doing good gets you recognition within the community, and shows existing and future customers that you care more about important causes at the same time.
A Great Form of Encouragement:
Another reason why businesses should incorporate charitable giving into their mission statement is that it encourages your team to do the same. You’ll be able to volunteer along with extending team building inside your organization. This can improve morale, and it can even keep your workers from jumping ship.
Establishing Consumer Trust and Support:
In business, your consumers are your assets. Customers like to see that their favorite companies are concerned about finding solutions to social problems. There is no better way to show your customers that you care than by supporting charity.
“Now, customers are speaking up and saying it matters enough to impact their brand choice,” said Jeannie Walters, CEO of 360Connext. “So of course, companies are paying attention and sharing more of what they’re doing, even creating new programs to support this strong desire of customers.”
People will begin spreading the word about your company’s good deeds, and in turn your business will gain additional recognition within the community. Business leaders and other organizations are committed to improving the communities around them and realize the value corporate social responsibility has on improving their company’s bottom line.