Major sporting events have typically gone through the same cycle as the big new deals are renewed in much the same way they always have been with the big television broadcasting opportunities being picked up year after year – but there has been a changing of the guard somewhat in recent years as online broadcasting has seen a huge uptick. The biggest catalyst has certainly been within esports as free online broadcasting has enabled the market as a whole to see enormous growth, particularly in certain markets as in a similar fashion some of the biggest choices where you can find some here at esportsbetting.site, and it could be what causes a major shift for the biggest sporting events around the world.
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The likely change is that many of the major broadcasting deals are set to expire over the next few years, and this opens an opportunity for the big names to move away from television specifically and more towards the growing number of online opportunities, but there’s certainly a cost involved. This has been seen recently with the example of the Premier League in the UK as new three-year deals signed back in 2019 show the challenges that will face the online platforms as over £3bn had been committed across three different platforms – the biggest in Sky Sports, with both BT Sports and Amazon Prime following with much smaller options, but as the figures were still reaching into the hundreds of millions for these broadcasting rights on a small number of games, there may be some online services unwilling to cover such a huge cost.
There’s also the other challenge of the change too – splitting the games across too many services may have the opposite impact and reduce interest, it has been seen recently that many viewers are cutting back on the growing number of streaming services that they use – in the example of the Premier League, with three services already being required for just one sport, that number will certainly only increase with other sporting events too. This will be a key factor moving forward for the changing deals, as having too many different options will inevitably lead to the picking and choosing, and some wasted sums for the services that are less used.
One thing that’s certainly looking likely is that the big names aren’t ready for the transition to the free streaming platforms, not just yet at least, with so much to be made from broadcasting deals – as such we’ll see the same big names involved for another few years, but whether or not many will stick to primarily TV or a more major shift across to online instead will be the next big question that needs an answer.